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Nike Basketball
     Brand Campaign/Platform     

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No matter who you are, where you're from, or what language you speak, this game gives you a feeling no other can.

 

When kids talk about basketball, they use words like "commited," "obsessed," and "addicted." 

 

All of these words mean . . . love. 

 

"Only Basketball" is a simple, confident expression that clearly says that, without oversaying it.

THE WORK

THE TEAM

Agency: Wieden+Kennedy PDX 

 


Executive Creative Directors: Blair Warren & Caleb Jensen
 

Creative Directors: Kevin Steele & Pedro Izique
 

Creatives: Jon Barco, Guilherme Souza & Courtney Fields
 

Production: Emily Knight, Kerli Teo & Sydni Chustz
 

Account: Kathryn Addo, Paul Wentworth, Paanii Annan, Courtney Bay, Jon Vaughan, Danny Barock

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