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Nike Basketball
Brand Campaign/Platform
No matter who you are, where you're from, or what language you speak, this game gives you a feeling no other can.
When kids talk about basketball, they use words like "commited," "obsessed," and "addicted."
All of these words mean . . . love.
"Only Basketball" is a simple, confident expression that clearly says that, without oversaying it.
THE WORK
THE TEAM
Agency: Wieden+Kennedy PDX
Executive Creative Directors: Blair Warren & Caleb Jensen
Creative Directors: Kevin Steele & Pedro Izique
Creatives: Jon Barco, Guilherme Souza & Courtney Fields
Production: Emily Knight, Kerli Teo & Sydni Chustz
Account: Kathryn Addo, Paul Wentworth, Paanii Annan, Courtney Bay, Jon Vaughan, Danny Barock
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